Violet Hour Advisory

Corporate development and partnership strategy for media, entertainment, and consumer businesses.

Deal structuring, negotiation support, and execution.

Experience

Fifteen years across media, gaming, and independent audio, in strategy consulting, corporate development, and strategic partnerships. Corporate development leadership at Niantic and PlayStation Studios, and corporate business development at Warner Bros.

  • Violet Hour Advisory Founder & Principal · 2024–present
  • Violet Hour Media Founder & CEO · 2019–present An independent prestige horror audio drama studio, built self-funded to a team of 20. Eight self-contained fiction series plus an ongoing unscripted show, 2.4M+ catalog listens, still in active production.
  • PlayStation Studios, Sony Interactive Entertainment Director, Corporate Strategy & Partnerships · 2022–2024 Mobile growth strategy for PlayStation Studios. Evaluated acquisitions, investments and commercial partnerships across gaming infrastructure, live services and creator-adjacent technology, working across product, engineering, publishing and studio leadership.
  • Niantic Director, Head of Corporate Development · 2021–2022 Ran the corporate development function. Acquisitions, strategic investments and partnerships supporting platform growth and developer adoption, including the 8th Wall acquisition. Sat on the Niantic Ventures investment committee.
  • Warner Bros. Manager to Director, Corporate Business Development & Strategy · 2016–2019 Strategy, M&A and growth across the entertainment, gaming and digital media portfolio. Built the business case and operating model for DC Universe, and led the studio’s podcast expansion work.
  • Harvard Business School MBA · 2014–2016
  • Deloitte Consultant · 2011–2014

Speaking

Speaker, South by Southwest (SXSW) 2026: “The Creative Moat”

What I do

Deal structuring. Joint venture and studio deal economics: recoupment and interest terms, equity, revenue share, and profit splits.

Royalty and pricing strategy. How creators get paid and how titles get priced are one problem, not two. I build the pricing and monetization models and set title-level pricing across a catalog.

In one engagement: a global royalty strategy, worked simultaneously against commercial, rights and financial constraints. Delivered: a financial model and accompanying deck recommending three payout tiers for creator royalties and payments, sized against catalog economics, stress-tested across rate scenarios, and built to be defended in front of finance and legal.

Franchise and IP strategy. Business case work on recurring IP: what a franchise property demands in capital and operating capacity, and how that compares against a one-off production model.

Partnership execution. Advising on and helping close business terms: what each side contributes, what each side gets, and the construct the joint effort runs under.

At Violet Hour Media: built distribution and monetization partnerships across three networks and secured Realm Media as a strategic partner.

Advisory, named with permission

Strategy consultant to a legal nonprofit (The Digital Justice Foundation), advising on growth strategy, partnership development, and long-range planning

Client engagements are confidential. Work is described here only in terms of my own deliverables.

How I work

Engagements are scoped and time-boxed, and end in something you can act on: a model, a term structure, or a recommendation you can take to a board or a counterparty.

Work starts from the numbers. I build the model first, then pressure-test the structure against it, so the recommendation that arrives at the end has already survived the objections it will meet in the room. You get the model itself, not only the conclusion drawn from it.

Contact

Cassie Jozefov, Founder and Principal of Violet Hour Advisory

If you are weighing something and are not sure whether it warrants outside help, send a note.

linkedin.com/in/cassiejozefov IMDb